Westinghouse Announces Expansion of Popular Line of
Roku TV™ models to Canada and Mexico at CES 2020
Expansion to new countries will take place throughout 2020.
Westinghouse and Roku® began their successful partnership in early 2019, when Roku announced that Westinghouse Electronics would be the newest TV brand to join the Roku TV licensing program at retailers including Target, Best Buy, Micro Center, and BJ’s.
“This expansion with Westinghouse to Canada and Mexico will help bring a great streaming experience to a wider global audience,” said David Sharp, Vice President of Product Management for Roku TV. “With a simple home screen, easy-to-use remote and automatic software updates, Roku TV is a smart TV that’s simple to use and easy to love, and this is a great opportunity to help grow the global market for smart TVs.”
At launch, customers in Canada and Mexico will experience all that Roku TV products from Westinghouse have to offer, such as access to hundreds of thousands of movies and TV episodes via thousands of free or paid channels, fast and easy search, live TV when an HDTV antenna is attached, 4K Ultra High-Definition displays, DTS Audio, and the ability to easily integrate their TV or gaming consoles into their homes.
Roku TV sets from Westinghouse will be offered in a variety of sizes and price points, dependent upon location.
About Westinghouse Electronics
Westinghouse Electronics, headquartered in Eastvale, California, is a leader in high definition and ultra-high definition televisions that deliver innovative technology affordably to consumers. With its wide range of LCD/LED displays, perfect for any room of the house, Westinghouse is focused on providing consumers control of their entertainment, when they want it, how they want it through easy to use smart TV solutions. My Life, My Way, My Westinghouse. For more information visit www.westinghouseelectronics.com
Roku and the Roku logo are registered trademarks and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.
Senior Account Manager, PR