Westinghouse Roku Expansion Mexico Canada
Westinghouse Announces Expansion of Popular Line of
Roku TV™ models to Canada and Mexico at CES 2020

Expansion to new countries will take place throughout 2020.

Las Vegas – January 6, 2020 – Today, Westinghouse Electronics, one of the leading TV manufacturers in the U.S., announced the planned expansion of their popular line of Roku TV™ models to territories in Canada and Mexico at the 2020 Consumer Electronics Show (CES) in Las Vegas, NV. The expansion to these new markets will take place throughout 2020.

“Westinghouse is excited about this next evolution in the marketplace, and the resulting opportunity to continue our partnership with Roku TV in new territories,” said Brett Hunt, Senior Vice President of Sales and Marketing for Westinghouse Electronics. “We have seen great success with this line of products in our current territories over the last year, and we are looking forward to bringing Roku TV to these exciting new markets.”

CES 2020

Westinghouse Electronics suite at the Westgate in Las Vegas, NV.

Westinghouse and Roku® began their successful partnership in early 2019, when Roku announced that Westinghouse Electronics would be the newest TV brand to join the Roku TV licensing program at retailers including Target, Best Buy, Micro Center, and BJ’s.

“This expansion with Westinghouse to Canada and Mexico will help bring a great streaming experience to a wider global audience,” said David Sharp, Vice President of Product Management for Roku TV. “With a simple home screen, easy-to-use remote and automatic software updates, Roku TV is a smart TV that’s simple to use and easy to love, and this is a great opportunity to help grow the global market for smart TVs.”

At launch, customers in Canada and Mexico will experience all that Roku TV products from Westinghouse have to offer, such as access to hundreds of thousands of movies and TV episodes via thousands of free or paid channels, fast and easy search, live TV when an HDTV antenna is attached, 4K Ultra High-Definition displays, DTS Audio, and the ability to easily integrate their TV or gaming consoles into their homes.

  • High Dynamic Range (HDR10) – 4K Roku TV models support HDR10 content, making colors brighter and richer, particularly in vibrant scenes like landscapes and cityscapes.
  • Control Multiple Roku Devices with Amazon Alexa and the Google Assistant –Customers who use Alexa-enabled devices and/or Google Assistant devices to control their Roku device can now control multiple Roku devices in their home. Consumers can ask their Alexa or Google Assistant-enabled device to launch channels, find movies, play music, and more on their Roku TV in select regions.
  • Private Listening – With private listening on the free Roku mobile app, people can use headphones connected to their mobile phone to enjoy TV late at night, or any time they’d like to avoid distractions.
  • Roku Search – Roku Search makes it easy to discover something great to watch. Simply search by title, actor, or select topical subjects in certain regions. Consumers will get results across top channels, with results listed in order by price.

Roku TV sets from Westinghouse will be offered in a variety of sizes and price points, dependent upon location.

About Westinghouse Electronics

Westinghouse Electronics, headquartered in Eastvale, California, is a leader in high definition and ultra-high definition televisions that deliver innovative technology affordably to consumers. With its wide range of LCD/LED displays, perfect for any room of the house, Westinghouse is focused on providing consumers control of their entertainment, when they want it, how they want it through easy to use smart TV solutions. My Life, My Way, My Westinghouse. For more information visit www.westinghouseelectronics.com


Roku and the Roku logo are registered trademarks and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries. 


Media Contact:

Jim Dougherty
Domus Inc.
Senior Account Manager, PR
Email: jdougherty@domusinc.com